Good ideas are one thing.
Making them happen is another.
I sit between strategy, storytelling and getting stuff done.
From founder-led marketing and podcast production to community building, live events and hands-on event operations, I help turn ideas into things people actually want to watch, listen to, attend, talk about and remember.
Sometimes you need the strategy. Sometimes you need someone to take an idea and run with it. And sometimes you just need an experienced pair of hands who can walk into a project, figure out what needs doing and get on with it.
That’s where I come in!
The Work
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For founders, experts and businesses with something worth saying.
I help uncover the stories, ideas and perspectives that make you interesting, then turn them into thoughtful marketing that builds visibility, credibility and connection.
Think positioning, storytelling, content strategy, campaigns and creative ideas that actually sound like you.
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Got something to say? Let’s build the show around it.
From initial concept and positioning through to guest strategy, production, launch and growth, I help create podcasts that have a clear point of view and a reason for people to keep listening.
Whether you’re starting from a voice note titled “podcast idea!!!” or already have a show that needs some love, I can help.
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I started my career in events, and I’ve never really left them.
I work across event strategy, production, operations and community experiences, from intimate gatherings and founder dinners to conferences, awards and large-scale live events.
Need me to support on an event? I can slot into an existing team, take ownership of a workstream or help run the whole thing.
No enormous strategy deck required. Sometimes you simply need someone experienced who knows how to make an event happen.
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Practical, conversational workshops designed to get people thinking, talking and actually doing something differently.
Topics can span storytelling, founder-led marketing, content, visibility, community and turning expertise into ideas people care about.
A little proof behind the pudding.
I’ve spent my career behind the scenes of brands, publications, people and experiences.
My experience includes working with leading entertainment experts, media publishers and titles including HBO, WarnerMedia, CNN, emap Publishing, ITP Media Group, Time Out Dubai, Hotelier Middle East, Caterer Middle East and Commercial Interior Design.
Across freelance and previous roles, work I’ve supported has been featured in Arabian Business, Cosmopolitan Middle East, Raemona Magazine, Forbes Middle East, Economy Middle East, Campaign Middle East and Entrepreneur Middle East as well as the biggest events in the region.
I’ve worked across editorial, events, PR, content, personal brands, podcasts and community, which means I tend to see the bigger picture and, importantly, know how to turn it into something tangible.
Got something in mind?
Maybe you need a strategy. Maybe you need a producer. Maybe you need an extra pair of experienced hands on an event.
Or maybe you’ve got a slightly chaotic idea sitting in your notes app and need someone to help you work out what to do with it.
Let’s talk!
Get In Touch
If you're interested in working with me, complete the form with a few details about your project/event/brand.
I’ll review your message and get back to you within 24 hours.
I can’t wait to hear from you.