A smiling woman with brown hair in an updo wearing a black blazer and matching pants, holding a tablet or notebook, standing indoors near a plant and an arched doorway.

Good ideas are one thing.
Making them happen is another.

I sit between strategy, storytelling and getting stuff done.

From founder-led marketing and podcast production to community building, live events and hands-on event operations, I help turn ideas into things people actually want to watch, listen to, attend, talk about and remember.

Sometimes you need the strategy. Sometimes you need someone to take an idea and run with it. And sometimes you just need an experienced pair of hands who can walk into a project, figure out what needs doing and get on with it.

That’s where I come in!

The Work

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A little proof behind the pudding.

I’ve spent my career behind the scenes of brands, publications, people and experiences.

My experience includes working with leading entertainment experts, media publishers and titles including HBO, WarnerMedia, CNN, emap Publishing, ITP Media Group, Time Out Dubai, Hotelier Middle East, Caterer Middle East and Commercial Interior Design.

Across freelance and previous roles, work I’ve supported has been featured in Arabian Business, Cosmopolitan Middle East, Raemona Magazine, Forbes Middle East, Economy Middle East, Campaign Middle East and Entrepreneur Middle East as well as the biggest events in the region.

I’ve worked across editorial, events, PR, content, personal brands, podcasts and community, which means I tend to see the bigger picture and, importantly, know how to turn it into something tangible.

The HBO logo in white on a black background.
WarnerMedia logo in white on a black background.
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Colorful neon CNN logo on a black background.
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The logo of ITP Media Group in black and white, with the company name written in bold white letters.
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Neon sign with the words "Tentory Dubai" in white, with a red underline, on a black background.
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Neon sign displaying the words "Time Out" in large white letters, with a red underline, and "Jeddah" in smaller white letters below.

Got something in mind?

Maybe you need a strategy. Maybe you need a producer. Maybe you need an extra pair of experienced hands on an event.

Or maybe you’ve got a slightly chaotic idea sitting in your notes app and need someone to help you work out what to do with it.

Let’s talk!

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Get In Touch

If you're interested in working with me, complete the form with a few details about your project/event/brand.

I’ll review your message and get back to you within 24 hours.

I can’t wait to hear from you.